I recently wrote about why every business needs a content marketing strategy. But if you're a business owner or manager with no experience in content…
Continue reading → Top 5 Tips for Getting Started with Content Marketing
If you're a small business owner, you likely wear a lot of hats and handle an array of complex problems on a daily basis. Most…
Continue reading → Top 5 Reasons Your Business Needs a Content Marketing Strategy
In part one of this series on improving your content marketing by taking a journalistic approach, I talked about how to think like a journalist in…
Continue reading → Content Marketing Like a Journalist | Part 3: Writing
In part one of this series on improving your content marketing by taking a journalistic approach, I talked about how to think like a journalist…
Continue reading → Content Marketing Like a Journalist | Part 2: Interviews
Part 1: Think Like a Journalist in the Content Planning Stage I recently wrote about the power of stories and how more and more organizations…
Continue reading → Improve Your Content Marketing by Taking a Journalistic Approach to Storytelling
As a writer and former anthropology student, I’ve always been fascinated by the art and power of storytelling that pervades humanity. The practice of creating…
Continue reading → The Art & Power of Storytelling (and why it’s here to stay)